Qbend organizes a panel discussion on “Aligning Content Strategy with Customer Needs”

Qbend will be organizing a panel discussion on “Aligning Content Strategy with Customer Needs” at the Book Expo America 2014. This will feature discussions on how customer needs and usage of content define unbundling, customization and distribution.


The panel will discuss about how content consumption patterns have changed dramatically in the last few years with the advent of tablets, smartphones and eReaders and how publishers are adapting to this ever-changing landscape? Discussion will include use of strategies like content unbundling, customization, multi-channel delivery and customer engagement to drive sales.

The panelists include Todd Ware (Elsevier), Abby Zidle (Simon & Schuster), David Wilk (Frederator Books) and Kaushik Sampath (Qbend) and the panel is moderated by Kathy Wiess (Qbend). The panelists bring to the discussion an amazing cross-section of the publishing industry – from trade to professional to higher education content, from print to digital to digital-only, from editorial to technology to strategy, from content creation to curation to delivery.

Venue and Time

The discussion will be held at 11:30 am on May 30th, 2014 at the Midtown Stage. The Midtown Stage is right behind the Digital Discovery Zone and adjacent to the Children’s Pavilion in the BEA Exhibit Hall.


Todd Ware
Manager – Supplier Processes and Systems, Global Supplier Management at Elsevier

Todd Ware has been working in book and journal publications for 27 years. Working in production, support and management roles has given Todd a broad spectrum of knowledge and understanding of the industry. Todd has worked for Pearson, McGraw Hill, IPC Communications, Sheridan Press, Innodata and Elsevier.
Abby Zidle
Senior Editor, Gallery & Pocket Books

Abby Zidle is a senior editor at Gallery and Pocket Books acquiring commercial fiction and nonfiction, including romance, suspense, women’s fiction, memoir, and popular culture titles. Her authors at Pocket include everything from New York Times bestsellers to debut novelists—recent titles include Far Gone, NYT bestselling author Laura Griffin’s hardcover debut; the #1 NYT bestselling memoir Becoming Sister Wives; and international bestseller The Sweetness of Forgetting. Abby is also an acquiring editor for the digital-first imprint, Pocket Star, and the editor-in-chief of XOXOAfterDark.com, a community and e-commerce site designed to share content and expand readership. Prior to working at Gallery and Pocket, she was an editor for Harlequin’s HQN line. She began her career in publishing at Bantam Dell, after abandoning the glamorous life of a Ph.D. student (the only job that pays worse than editorial assistant).

David Wilk
Publisher, Frederator Books

During an almost 40 year career, David Wilk has worked in almost every aspect of publishing and book distribution in both print and digital environments, working with everything from letterpress and fine arts books and poetry to best selling nonfiction and innovative ebooks. He is currently Publisher for digital children’s book startup Frederator Books, and provides strategic and practical publishing and technology services to authors, publishers, media companies and nonprofits including A+E Television, Katalitix Media, the Audubon Society, John Marshall Studio, Tish Rabe Books, and Perseus Books, among others.

He is also a published poet with four chapbooks, and appearances in a number of literary magazines, journals and websites. His podcast, Writerscast.com, has featured interviews with over 200 writers and publishing professionals since its inception in 2010. Wilk was the Literature Program Director at the National Endowment for the Arts during the Carter administration, was an active participant in the Poetry in the Schools program, was the editor of the influential literary journal TRUCK, and has been editor and publisher of innovative creative writing under a variety of publishing imprints since 1975. He has taught classes and workshops and given talks at NYU, SUNY, Yale, Sisters in Crime, ASJA, Book Expo, Digital Book World, Self Publishing Expo, Tools of Change, Novelists Inc., Newtown Healing Arts, and other venues.

Websites include booktrix.com (blog), livewriters.com (author and book videos), writerscast.com (podcasts), armorynewmedia.com (digital publishing), prospectapress.com (general publishing) and tumblr.com/blog/selfpublishingnews.

Kaushik Sampath
Chief Operating Officer, Qbend

Kaushik Sampath is the Chief Operating Officer of Qbend and the creator of the Qbend platform, a digital content delivery platform designed to help publishers sell direct to consumers, produce custom products and repurpose their content to various retail channels. Kaushik has over 15 years of publishing experience with extensive knowledge on publishing technology. Kaushik focuses on eBooks, retail and automated publishing system. He is the inventor of the Qbend eStore, SNAP custom and multi-channel publishing platform.

Leave a Reply

Your email address will not be published. Required fields are marked *